East Coast Tourism
Bertrand has made a significant contribution to tourism in the region. Bertrand’s vision has always been to promote Tasmania’s east coast as a desirable holiday destination, particularly among motorcyclists and international visitors. The region has enjoyed a significant increase in the number of visitors to the area since Bertrand took the mayoral reigns. He has also enjoyed exploiting his acting talents to showcase Tasmania to millions of people throughout the world.
Bertrand pushed for the relocation of the Bicheno Tourism Visitor Information Centre to a more visible location and a shake-up of the centre’s management. This resulted in the doubling of visitors to the centre.
In 2008, French TV network, Reseau France Outremer, sent a film crew to Tasmania to shoot a one hour documentary entitled Le French Mayor to be aired to a potential 30 million viewers worldwide. This documentary, which provides insight into Bertrand’s life as mayor and Tasmania’s unique east coast, has literally put Tasmania on the map among French speaking countries.
The France to Freycinet is a biennial event that has been held on Tasmania’s East coast for some years to celebrate the region’s strong connection with the early French explorers. Bertrand organised a visit to Tasmania by 11 young children from an underprivileged school in Noumea in May 2010 to perform as part of the event. A film crew accompanied the children to Tasmania to document their experience which has resulted in extensive international exposure of the region.
In 2008, the Glamorgan Spring Bay Council announced it was Australia’s first ‘motorcycle friendly municipality’. The initiative was developed as a result of extensive consultation with the Tasmanian Motorcycle Council.